Terminated Customers & Lost Prospects
A lost prospect is not 'lost' forever...
- We drill down into the real reasons that impact on a customer termination or lost prospect – probing the ‘hard to get at’ issues that are not often shared with your sales team.
- We conduct in-depth qualitative interviews with decision makers/influencers.
- We will prepare a summary of the factors that cause terminations/lost prospects and develop a strategy on how to prevent them in the future.
- We will collect valuable customer/competitor insight during the interview process.