The Strategy Works will maximise the creative and strategic use of marketing information to determine new markets for existing products.
Use market information to support customer loyalty / retention.
- Data appraisal; audit and analysis of your current customer files
- ‘Moments of truth’ assessments
- Database and list acquisition or building
- Segmentation and profiling - identifying business niches
- Planning of strategic and tactical communications - who to contact, when to make contact, what message to convey and what medium to use - mail, telephone, fax, e-mail or sales visit
- Creation and implementation of direct marketing campaigns
- Lead generation, qualification and tracking
- Software selection / advice
- Advice on data protection legislation compliance