Business and Competitive Intelligence Logo, Competitive Insight

 Capturing Competitor Information through your Sales Force

…..a unique training programme

“The sales force and competitive intelligence are inextricably linked. Nowhere is there a greater sense of the firm’s competition and the need for good competitive analysis than in the field.

Nowhere else is there such a clarity of outcome – the sales person either wins an account or loses it - and the understanding of performance relative to competitors is critical to success”

(Ellen Naylor, Society of Competitive Intelligence Professionals))

Despite the potential value of CI to the sales force and the business, many CI professionals have difficulty gaining access to competitor information through their field sales teams. This is available at key customer ‘touch points’ such as buyer meetings but the opportunity can be missed due to lack of training.