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Experienced Senior Managers with Specialist Expertise

Michael Herson - Managing Director

Michael Herson has held a number of senior positions in blue chip food companies in a 20-year career in Unilever, Del Monte, United Biscuits and RHM, gaining considerable strategic marketing experience in both B2B and consumer marketing. Since founding The Strategy Works he has specialised in analysing markets where little information is available in the public domain, interviewing MD’s and publishing over 30 articles regularly in the trade and business press. Additional skills include commercial due diligence and expert witness work.

Paul Joesbury – Senior Procurement Consultant

A procurement transformation specialist with over 20 years experience gained internationally within Automotive, Aerospace / Defence, Leisure Vehicles, Local Government and Packaging industries. Paul has a track record of developing and implementing sustainable improvement programmes that yield significant bottom line benefit to the organisation, whilst retaining high levels of service, quality and customer focus. Paul is in the final stages of a doctoral programme on procurement effectiveness and often speaks at international conferences on the subject.

Suzanne Sharp – Senior Pharma Consultant

Suzanne has a comprehensive knowledge of the NHS, including over 20 years in the highly competitive and commercial environment of the Pharmaceutical sector, working with market leaders, Astra Zeneca, Janssen-Cilag and Innovex.

Suzanne has extensive business experience within sales, training and marketing, working with a range of different organisations. Her skills include the development of management skills, leadership, mentoring / coaching and sales strategy. She is experienced at working within corporate governance and has a sound understanding of the contract market.

Adrian Dawkes - Senior Pharma Consultant

Adrian has 25 years experience in the pharmaceutical, biotechnology and diagnostics sector; undertaking projects at senior level for many businesses including Johnson & Johnson, Kodak, Aventis & Astra Zeneca. His cross-discipline expertise spans research & development through to sales, marketing and business development. Most recently he has provided management consultancy services to a range of scientific technology businesses and investment groups.

Andrew Starkey - Strategic Consultant

Andrew is a strategic consultant specializing in the UK postal, parcels and on line retail delivery markets with over 30 years of experience, including senior positions within Royal Mail, Postcomm and Jersey Post International.

Andrew’s focus is the development and promotion of commercial solutions on behalf of suppliers to these sectors as well as giving advice to e retailers and large mail users.  With his extensive commercial background, Andrew provides expert support for sales proposition reviews, strategic client management and tender evaluation and support. Andrew is a member of the Chartered Institute of Logistics and Transport, the Institute of Direct Marketing and works with the Interactive Media in Retail Group supporting the development of innovative delivery solutions.

Colin Marson - Strategic Research Consultant

With over 20 years commercial / research experience in blue chip companies, including Frost & Sullivan, Reckitt & Benkiser, Akzo Nobel, Welcome and Shell; Colin's expertise spans strategic marketing, competitive intelligence, market research and strategic planning. These commercial roles have embraced European and Global responsibilities. Colin has sector expertise in Coatings, Pigments, Plastics, Chemicals, Packaging and Construction.

Lynda Magee - Strategic Sales Consultant

An international sales management consultant with broad experience across a number of sectors including electronics, IT, software, telecom, engineering, automotive, pharma/biotech, media & publishing, not-for-profit and business & consumer information.

Lynda has strong experience in account management, channel/distribution strategies, solutions and consultative selling. She brings a unique combination of sales and HR expertise, adding strength to her work in sales performance improvement, selection, assessment, development, reward and engagement.

Debra Revens - Senior Telecoms Consultant

A highly experienced consultant with particular expertise in the telecoms sector. Debra's skill base is a valuable combination of strategic, operational, marketing, sales and change capability, having successfully led significant programme and operational teams in both fixed and mobile telecoms environments. Debra has over 17 years commercial experience including 10 years working within Vodafone, NTL (Telewest) and Cable & Wireless and as a consultant to the Carphone Warehouse.

Marcus Eden-Ellis - Senior Tenders Consultant

Marcus is a specialist consultant in Bids and Tenders Management and Business Development. He assists companies to re-engineer their bid processes to improve the prospects of winning, maximizing the return on the investment in tendering. Marcus has 20 years sales and commercial experience, working at director level for corporates such as Office Depot, Corporate Express and Xerox. Marcus has led many successful bid teams and his techniques have won strategic contracts with organisations as diverse as Marks & Spencer, Centrica, the NHS and the MOD. He has been able to demonstrate a clear and quantifiable improvement in win rates.

Roy O'Neil - Sales & Marketing Performance Improvement Consultant

Roy is an experienced senior sales executive and consultant. He delivers consulting and training programmes, facilitates workshops in Sales, Marketing, Strategy and Creative Thinking / Problem Solving. Roy's experience includes ten years with IBM in operations, programming and customer services, ten years with NCR as International Product Manager (USA based) and European Industry Marketing Director.

Lynne Thomas - Senior Consultant - Public Sector

Lynne began her career in B2B market research with the P-E Consulting Group. She subsequently moved into the financial services sector, as a business and market analyst for a private equity firm, and has developed a specialism within the public sector. Her research experience in the UK, US and Europe includes due diligence, market intelligence, market research, executive search and employee surveys. Public sector consultancy clients include Jobcentre Plus, the Learning & Skills Council, the Department for Work and Pensions, HEFCE and the Department for Education and Skills.

Melanie Sallis - Strategic Marketing and Research Consultant

Melanie Sallis is a Chartered Member of the Market Research Society and has over 20 years experience in the B2B and Not for Profit market sectors. She has particular expertise in; strategic marketing; Market Research and Customer Relationship Marketing. Her core experience is within the service industries sector including; leisure, professional services and association management.

Michael Collins - Database Marketing and CRM Consultant

Michael is a Chartered Marketer member of the Chartered Institute of Marketing and an accredited trainer and consultant of the Institute of Direct Marketing. He has almost 30 years marketing experience with the last 20 spent specializing in data-driven sales and marketing. An internationally acknowledged expert writer and speaker, he has wide experience in applying data-driven strategies in consumer and business-to-business markets and in knowledge management and e-commerce applications. He has been a member of the advisory panel to the Knowledge Management Centre at Brunel University and lectures at the university in Database Marketing and CRM.

Sasha Dabliz – Senior Marketing Consultant

Sasha has a predominantly financial services marketing background, within both personal finance and B2B. As Marketing Director for leading stockbroker Killik & Co she was instrumental in launching margin trading in the UK and online dealing. Sasa has completed strategic qualitative market research projects for a variety of UK retail clients, using focus groups and 1-2-1 in depth interviews. Sasha manages projects from the planning stage to final presentation, assessing new markets for business expansion and deploying market research to evaluate marketing communications.

Tina Finch - Sales Force Productivity And Training

With over 25 years experience Tina has performed a number of sales, and trade and consumer marketing roles with world-class MNE's such as United Distillers, Britvic, and IDV and project managed numerous consultancy projects across a broad range of sectors including fmcg, business-to-business, professional services, pharmaceutical, software and leisure. Her expertise spans strategy development and implementation, change management, improving profit and performance through restructuring of resources. With an MBA and CIM Postgraduate Diploma in Marketing, Tina is a Chartered Marketer and member of the Institute of Directors.

Paul Burgess - Business Process Improvement

Paul is an economist/planner who has completed numerous consultancy projects in the areas of change management, business strategy, business process improvement, analysis linked to human resources, training, recruitment and regional labour markets. Projects have been completed for BT, Michelin, Orange, Sainsbury, Unilever, Manpower, Pertemps, Recall, Capita, British Gas, Virgin Mobile as well as in the public sector.

Paul has developed a unique range of business models for identifying the key drivers of turnover in Call Centres and for the production of effective staff retention programmes. These models can highlight the costs of turnover and the impact of a wide range of interventions that have bottom line benefit to the business. Case studies show major reductions in turnover rates following this approach.

Robin Dorkings - European Strategic Marketing Consultant

Robin Dorkings has over 30 years business to business and FMCG experience in sales, brand management and general management. His sector expertise includes cleaning/personal care (P&G, Ecolab); food/petcare (Quaker); alcoholic beverages (Guinness/UD). Robin speaks French & German and has worked in Europe for 20 years.

Lottie Skuthe-Cook - Quality, Standards and Customer Services Management

Lottie specialises in the areas of Quality & Operational Standards, Customer Services and Sales. With 8 years global management experience at Regus, she has an excellent track record of maintaining quality standards through telephone audit; qualitative research with existing / terminated customers and lost prospects; mystery shopping; staff satisfaction surveys; and competitive research. Through effective project management, Lottie also developed and implemented critical business processes and operational procedures that were deployed and utilised in 389 business units in 52 countries. Lottie is fluent in Swedish and German.

Karen Keen - Focus Group Qualitative Research

Karen Keen is bilingual in French and a full member of the Market Research Society. She spent 15 years with RSI, specializing in focus groups, reaching the position of Director of Qualitative Research. Karen specialises in a number of business to business and consumer sectors in particular retail FMGG, financial, new product development and children's youth research Methodologies include group discussions, mini groups, reconvened group and in-depth interviews.

Michael Mayers – Research Analyst

Michael Mayers has been a market research specialist for over 40years. He is a full member of the Market Research Society with extensive experience of both qualitative and quantitative research as well as desk research in the business-to-business and consumer sectors in the UK and in overseas markets. He has held senior manager positions with Unilever, Gillette and Ever Ready.

Crispian Harrod - Strategic Marketing Consultant

Crispian Harrod has extensive experience in FMCG in brand management, sales and project management and is a member of the Marketing Society. His sector experience includes health & beauty (Peaudouce), housewares (Prestige), food & drink (Homepride Foods and SodaStream). First hand knowledge and experience of manufacturing & production issues and new product development.

Supported by a team of 100 field based researchers.