Business and Competitive Intelligence Logo, Competitive Insight

Some examples of our recent projects:


Services sector

G4S – Business Services
Terminated customer interviews in manned guarding market

Regus - Serviced Offices
Interviewing existing / terminated customers; lost prospects globally. Internal mystery shopping.

Avis Europe - Car Rental
Customer satisfaction survey with top European corporate accounts.

Customer Satisfaction / Benchmarking Research - Document Management Software.

Fujitsu - Computers
Graduate Training.

OCS Group - Cleaning
Mystery shopping to benchmark performance.

Land Securities - Property
Sales assessment / development

Citylit - adult education college in London
Mystery shopping the course enrolment procedures via the telephone, web, e.mail and 'walk-ins'.

Commercial due diligence measuring customer satisfaction for new web based ski holiday operator.

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Industrial sector

Glatfelter - Speciality Papers / Composite Fibers
Global customer satisfaction survey

Severn Trent Water
Setting Strategy and developing KPI's for new Commercial sales team.

Calor Gas
Terminated Customer Interviews; Market Share Measurement; Focus Groups within consumer and B2B sectors.

Lucite (USA)
Manufacturers of Acrylic sheets for the production of Spas.

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Chemicals sector

SCA Hygiene Paper - Swedish manufacturer of paper products
Researched potential for impregnated wipers.

Laporte - Hygiene and process chemicals
Distribution study of the food hygiene sector

Meristem Plc - Chemicals and aerosol products
Commercial due diligence into acquisition opportunities.

Essential Industries (USA) - Specialist floorcare company
Qualitative interviews with buyers/specifiers in France, Holland, Spain and Portugal, to determine market entry strategy. Appointment setting in Europe.

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Food sector

Migros - Switzerland's largest food retailer
An own label market entry strategy within the UK retail grocery market.

Irish Beef Board
Interview buyers and develop a new trade marketing strategy for GB supermarket group in Belgium.

Johnson's - Freshly squeezed orange juice/cut fruit
Consumer focus groups and in-depth trade interviews.

O'Briens - themed Irish sandwich bar chain
In-store customer satisfaction survey; testing new product concepts; competitor benchmarking.

Ilapak - Food packaging machinery
Interview existing customers and lost prospects; sales capability assessment

Bigham's - Fresh Meat Products and Sauces
Market Entry Strategy for Food Service Sector, identifying new prospects.

Peppercorn's - Breakfast Cereals
Interviews with buyers and chefs in the Hotel sector to determine route to market.

Suncrest - Tetrabrik Juices / Drinks
Market Entry Strategy for Retail / Food Service Sectors, identifying new prospects.

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Retail sector

Ciba Vision
Customer Satisfaction / Brand Perception surveys with Opticians and consumers wearing contact lenses.

Dunhill - Luxury Mens Wear & Accessories
Customer Satisfaction Survey ; Database Profiling ; CRM Strategy

Measuring the impact of EU B2B funding from local businesses in receipt of support from Business Link in Hillingdon.

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