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Welcome to The Strategy Works - Specialists in Business to Business Customer Insight

At The Strategy Works we specialise in aligning competitor profiling with customer insight with to gain business advantage. We have an in-depth understanding of B2B strategy and the commercial and technical market drivers that influence customer behaviour throughout the supply chain. Our fully integrated product menu includes:

At The Strategy Works B2B marketing / sales intelligence is our core business discipline it is not an add-on to other consultancy work.

Our virtual structure offers clients the twin advantages of a controlled cost structure and the deployment of consultants who are experts in their field − our business model can be rapidly ramped-up or downsized. Our team of senior consultants is underpinned by an extensive network of desk researchers and interviewers located globally. Established 26 years ago in 1993, The Strategy Works have completed multiple projects in a range of B2B sectors including Chemicals; Lubricants; Shipping; Parcels / Logistics etc

Click Here to read - 2020 Sulphur Cap Conference

Sulphur Cap 2020 Conference, Singapore | October 2019

The Strategy Works was invited to present the opening keynote presentation at the Riviera Sulphur Cap 2020 Conference, delivering the thought provoking results of research into the forces driving the shipping industry as it prepares for a world beyond the 2020 sulphur cap.

The Strategy Works reviews ‘The Journey to Compliance’ - considering the impact of the start of the IMO Sulphur Cap on marine lubricants for Shipping.

Below is an excerpt from our latest opinion forming thought paper published by Lubes ā€˜nā€™ Greases in the USA:

The challenge the shipping industry faces now is a range of 0.5% sulphur fuels which will differ, depending on which part of the world the ship is sailing and what crude slate a refinery is using.

You can read the entire article ‘‘The Journey to Compliance‘‘ or you can browse the entire article library.