Welcome to The Strategy Works - Specialists in Business to Business Customer Insight
At The Strategy Works we specialise in aligning competitor profiling with customer insight with to gain business advantage. We have an in-depth understanding of B2B strategy and the commercial and technical market drivers that influence customer behaviour throughout the supply chain. Our fully integrated product menu includes:
- Global Market Mapping & Profiling
- B2B Competitor Insight
- Existing / Terminated customer Interviews
- Sell Against Guides / Battle Cards to gain commercial advantage
- Mystery Shopping for tactical intelligence
- Commercial Due Diligence to support acquisitions or market entry strategies
At The Strategy Works B2B marketing / sales intelligence is our core business discipline – it is not an add-on to other consultancy work.
Our virtual structure offers clients the twin advantages of a controlled cost structure and the deployment of consultants who are experts in their field − our business model can be rapidly
ramped-up or downsized. Our team of senior consultants is underpinned by an extensive network of desk researchers and interviewers located globally. Established 26 years ago in 1993, The Strategy Works have completed multiple projects in a range of B2B sectors including Chemicals; Lubricants; Shipping; Parcels / Logistics etc
Sulphur Cap 2020 Conference, Singapore | October 2019
The Strategy Works was invited to present the opening keynote presentation at the Riviera Sulphur Cap 2020 Conference, delivering the thought provoking results of research into the forces driving the shipping industry as it prepares for a world beyond the 2020 sulphur cap.