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Welcome to The Strategy Works - Specialists in Business to Business Customer Insight

At The Strategy Works we specialise in aligning competitor profiling with customer insight with to gain business advantage. We have an in-depth understanding of B2B strategy and the commercial and technical market drivers that influence customer behaviour throughout the supply chain. Our fully integrated product menu includes:

At The Strategy Works B2B marketing / sales intelligence is our core business discipline it is not an add-on to other consultancy work.

Our virtual structure offers clients the twin advantages of a controlled cost structure and the deployment of consultants who are experts in their field − our business model can be rapidly ramped-up or downsized. Our team of senior consultants is underpinned by an extensive network of desk researchers and interviewers located globally. Established 26 years ago in 1993, The Strategy Works have completed multiple projects in a range of B2B sectors including Chemicals; Lubricants; Shipping; Parcels / Logistics etc

Click Here to read - 2020 Sulphur Cap Conference

Sulphur Cap 2020 Conference, Amsterdam

The Strategy Works was invited to present the opening keynote presentation at the Riviera Sulphur Cap 2020 Conference, delivering the thought provoking results of research into the forces driving the shipping industry as it prepares for a world beyond the 2020 sulphur cap.

Click here to read a summary of the presentation and watch the interview.

The Strategy Works looks ‘Beyond the Sulphur Cap’ at decarbonisation options for the Shipping Industry on the pathway towards 2050.

Below is an excerpt from our latest opinion forming thought paper published by Marine Propulsion:

Scarce renewable energy sources will drive collaboration, as the same pressure points to decarbonise are just as strong, if not stronger, on land as they are on the oceans.

You can read the entire article ‘‘Shipping looks beyond the Sulphur Cap‘‘ or you can browse the entire article library.